Marc Jacobs Goes Fur Free

Renowned fashion designer Marc Jacobs has officially announced that his brand is fur-free, taking a significant step towards ethical and sustainable fashion. This decision marks the growing consumer demand for cruelty-free products and practices.

Marc Jacobs, celebrated for his innovative designs and influential presence in the fashion world, said “Marc Jacobs does not work in, use or sell fur, nor will we in the future.” Jacobs is one of the flagship designers of LVMH, joining over 300 fashion companies such as Moncler, Macy’s, and Ralph Lauren who have already made a fur-free commitment.

In this significant step toward humane apparel, Marc Jacobs follows dozens of countries across the world that have put restrictions on fur farming and sales. Currently, tens of millions of animals are confined by the fur industry, causing severe animal welfare concerns and environmental problems associated with poor water quality and climate pollution.

In November 2023, DC Voters for Animals (DCVFA) held a fur free fashion show titled Metamorphosis that featured vegan designs. The keystone outfit, created by DC-area designer Nikki Hendricks, featured milkweed floss, a plant-based material that is warmer than goose down and restores monarch butterfly habitat as it grows. “We wanted to show fashion that is sustainable, just, and humane,” said Max Broad, Executive Director of DCVFA. “DC Council has a powerful opportunity to transform systems to benefit animal welfare—I urge our elected leaders to act swiftly to protect animals in fur farms.” DC Council is currently considering the Fur Products Prohibition Act, a bill introduced by Ward 7 Councilmember Vincent Gray to prohibit the sale of new fur products in DC, including trim used on coat hoods and pom poms on beanies. The bill would exempt fur products sold as second hand or vintage.